A fast fashion brand based in the USA wanted to grow its online business. Their website was slow and outdated. They struggled to keep up with frequent product updates and failed to attract enough visitors from search engines. They asked us to build a new Shopify store and improve their SEO to increase traffic and sales.

The client faced several problems:

• Their old website loaded slowly, leading to many visitors leaving before browsing.
• The site wasn’t mobile-friendly, which hurt the user experience and search rankings.
• Product pages lacked basic SEO, so they ranked low on Google.
• The client needed to update products often, but the process was slow and confusing.
• Competitors had better search visibility, making it harder to reach new shoppers.

We started by rebuilding the client’s online store on Shopify. The new site was faster and easier to use, with a clean, mobile-friendly design. This made shopping smooth on phones, tablets, and desktops. We also set up a simple system for the client to update products quickly, helping them keep up with fast-changing fashion trends.

On the SEO side, we took several steps to boost search rankings and bring more visitors:

• Keyword Optimization: We researched what shoppers search for and used those keywords in product titles, descriptions, and images. This helped Google understand the products better and show them to the right audience.
• Content Development: We created a blog with easy-to-read fashion tips and style guides. This added fresh content to the site and attracted visitors looking for advice, increasing organic traffic.
• Link Building: We reached out to fashion bloggers and relevant websites to get backlinks. These links improved the brand’s authority and helped the site rank higher on Google.
• Conversion Rate Optimization (CRO): We analyzed how visitors used the site and made changes to encourage more purchases. This included clearer calls-to-action, simpler checkout steps, and better product pages with strong images and reviews.
• Technical SEO: We fixed site structure issues, improved loading speed, and made sure the site was easy for search engines to crawl. Regular SEO audits helped catch problems early and keep the site healthy.

By combining Shopify development with focused eCommerce SEO efforts, we helped the brand grow both traffic and sales.

Within six months of launching the SEO campaign, the website’s organic traffic grew by 150% compared to the previous period. The number of keywords ranking on the first page of Google increased by 70%, including several key terms.

This rise in traffic and keyword rankings boosted not just visitors but also sales. Monthly online revenue grew by 40% after the new Shopify site and SEO improvements.

Since then, the client has seen steady growth each month and year. They now confidently update and expand their product range, supported by a strong, scalable SEO foundation and a fast, easy-to-manage Shopify store.