A fast-growing property rental platform wanted to expand its reach online and attract more users. They approached Sky Storm for help with SEO. We applied our real estate SEO services to improve rankings, optimize content, and drive quality leads.

About the Business

The platform connects landlords and tenants through a simple online rental process. It offers unique features such as zero-deposit rentals and insurance-backed landlord protection. With thousands of listings and active users, the business was growing but needed stronger search visibility to scale further.

The online property market is competitive. Many portals dominate search results for terms like “rent house online” or “property listings.” The platform had strong offerings but was not ranking well enough to capture that demand.

This gave Sky Storm the chance to step in with property SEO strategies, strengthening their presence, highlighting their zero-deposit model, and making it easier for users to find and engage with their listings.

We created a clear SEO plan with focus on local results.

Solution and Implementation

Technical SEO Fixes
We audited the website to identify performance issues. Fixes included faster loading speeds, mobile optimization, and structured site architecture, all of which improved user experience and Crawlability.

Keyword and Content Strategy
We researched high-intent property and rental keywords such as “zero deposit rental,” “rent house without deposit,” and “online property rental.” Pages were optimized with these terms in titles, meta descriptions, and on-page content.

Local SEO Optimization
We improved visibility in local searches with schema markup, optimized property pages, and enhanced the business’s Google presence. This helped the platform appear in rich snippets and map results, driving more targeted traffic.

Conversion Enhancements
We refined landing pages to clearly explain benefits for landlords and tenants. Call-to-action buttons like “Find a Home” and “List Your Property” were made more visible, leading to higher conversions.

Results

After Sky Storm’s real estate SEO campaign, the platform saw measurable gains:

• Higher rankings for rental and property search terms.

• Stronger local visibility in key cities.

• More organic traffic to listing pages.

• Growth in both landlord signups and tenant enquiries.