SEO is critical to a site’s success about which the client was not aware until they had approached Sky Storm Digital. The major issue was with the website was ranking and website design was pretty much outdated as it was built in Core PhP. When they approached us, they lacked a proper strategy and website to promote their business online through SEO.

An impressive catalogue and existing customer base, still the site was not able to rank on Google against specific searches. On further investigation, our ecommerce SEO experts found that the website had major technical issues which was almost impossible to fix with the way site was hard-coded.

Based on our initial analysis, we found lower engagement rate and low-quality content added on the site. We had a discussion with the client and migrated the site from Core PHP to Shopify as Shopify is one of the best platform which is user friendly. During the Migration, we made sure proper categorization of the products and mapping of all the old pages to the newly built pages.

Having migrated the site completely to Shopify, we observed that within a month of migration, traffic started picking up and have a better engagement rate. We ensured that website is free from any SEO errors, all the content is optimized. Our team of SEO experts also developed an effective Link Building plan to improve the online presence through organic and referral channels. Subsequently, we posted keyword rich blogs and article on different platforms to attract backlinks for the website.

Apart from comprehensive off-page SEO techniques, we enhance the presence of the business on social media by creating sponsored ads to garner more links.  Moreover, our experts interacted with users on regular basis to develop engagement and popularity for the business.