An established ecommerce brand in Dubai specializing in gym and fitness equipment hired Sky Storm Digital for Ecommerce SEO services with requirement of boosting their online visibility. The brand had a wide assortment of high-quality products, from home gyms to treadmills, dumbbells, and fitness accessories, but they were not able to drive consistent organic traffic and were competing with larger regional players.

Their goal was clear to increase relevant traffic, improve keyword rankings, and generate measurable revenue growth within six months.

The site was facing multiple SEO roadblocks. Firstly, the website had poor technical health—slow page speeds, broken links, and unoptimized meta tags were limiting its search performance. The site was facing multiple SEO challenges. The technical health of the website was very poor including slow page load speeds, broken internal links, unoptmized meta data, AI-Generated content on the collection and product pages. The website lack of internal linking and poor navigation structure which makes Google to found the site harder to crawl, index and rank.

To start, we performed a full SEO audit to identify both technical and content-related issues. Our team of SEO experts implemented major technical improvements such as site speed optimization, crawl errors fix, image compression, added structured data, improve the content. With the site architecture in place, we included the keyword strategy towards high intent, location-specific keywords that were targeted to the business such as “buy treadmill in Dubai” or “home gym equipment UAE” and found hundreds of relevant long-tail keywords that competitors weren’t fully optimizing for.

At the same time, we optimized the on-page content-re-optimizing product descriptions, creating and optimize collection pages, and writing blogs, targeting fitness-related keywords that were trending in the area, and using SEO best practices. On the off-page side, we started a quality backlink campaign targeted towards earning high-quality niche fitness and local UAE based links. In addition to that, we implemented a solid internal linking strategy to spread equity to the important pages.

Within the six months of the SEO campaign, the organic traffic of the website increased by 167.33% compared to previous period. The number of keywords ranking on the first page of Google increased by 80% including several high-value keywords such as ‘multi gym machine UAE’ and ‘adjustable dumbbells Dubai.’ Overall growth in the traffic and keyword ranking helped not only in the traffic but also revenue started growing.
Since then, the client has continued to see year-over-year, month-over-month growth and is now confidently expanding their offerings, with a scalable and performance-based SEO foundation built by Sky Storm Digital.