There are lots of different options to choose from when it comes to online shopping solutions, each with their own offerings. After trialling all of them, and extensively using big competitors like a WordPress CMS website with a WooCommerce plugin, this is our experience: One of the most respected software providers for small and medium-sized enterprises, Shopify’s distinctive features include exceptional functionality, user-friendliness, and multi-channel interoperability. The main appeal to customers is that it never complicates the process of selling online.

Notice how our team has over a decade of experience building & marketing websites? Our expertise includes learning what works and what doesn’t. For example, we know that a few things work very well in this business (but won’t tell you what they are). For eCommerce websites, you need to think about SEO optimization and the integration of retargeting which is vital in order to grow your business. Shopify is packed with all the features you need to streamline your marketing efforts. Their dashboard interface is one of the best we’ve come across.

Offering something other than a typical physical product? This might seem it would be difficult but Shopify was created to work with any kind of product. It comes before this, in its original form (before tinkering). But with only a little fiddling it’s just as easy to sell services, appointments, or digital products. Take your consulting practice completely online with automated software that can help you manage content creation and appointments, and keep records of how your customers are progressing in treatment.