Revenue Increased For Health Supplement E-Commerce Brand
How Strategic SEO, Website Restructuring & CRO Transformed an Underperforming Shopify Store
A fast-growing health supplement brand offering vitamins, immunity boosters, and wellness products partnered with Sky Storm Digital to scale organic visibility and conversions. While product quality was strong, the website lacked structure, search visibility was limited, and conversion rates were below industry benchmarks.
By leveraging our Ecommerce SEO services, website restructuring expertise, and conversion-focused optimization, the brand achieved strong growth in organic traffic, rankings, and revenue within months.
About $42K+ Revenue for a Health Supplement Brand
The client operated a Shopify-based supplement store with a wide range of products but no defined category structure, which limited both discoverability and scalability. All products existed as standalone pages, making it difficult for users and search engines to understand the site hierarchy.
Despite steady paid traffic, organic performance lagged due to weak foundations—an issue we frequently see when brands lack a long-term Shopify SEO strategy built around structure, intent, and usability.
The challenge
Before partnering with Sky Storm Digital, the brand faced several major challenges:
No SEO-optimized category or collection pages
Crawl inefficiencies and indexing issues
Weak internal linking structure
Low rankings for commercial supplement keywords
Poor conversion rate despite traffic
Without a solid technical and structural base, even high-quality products struggled to compete in a saturated niche.
OUR APPROACH
To drive sustainable results, we implemented a full-funnel Ecommerce SEO and CRO strategy focusing on search visibility, user experience, and conversions.
What We Did
Rebuilt Shopify site architecture with keyword-driven category pages
Created supplement-specific collections to target high-intent searches
Fixed indexing and crawl issues via technical SEO audits
Improved site performance and page speed
Optimized on-page content for search intent and readability
Strengthened internal linking across categories and products
Applied CRO services to improve product page UX and checkout flow
Supported category growth with strategic link building services to increase authority
Each step was designed to ensure traffic growth translated into measurable revenue.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Sky Storm Digital, the brand experienced consistent month-over-month growth driven by organic search.
Organic traffic increased
Revenue from Organic traffic
Rankings for core product & category keywords
Esteemed digital marketing solutions
Throughout the engagement, the health supplement brand worked closely with a dedicated Sky Storm Digital account manager to ensure clear communication, strategic alignment, and smooth execution at every stage.
With regular performance reporting, ongoing SEO enhancements, and a collaborative working model, we helped the brand stay focused on sustainable growth while adapting quickly to opportunities across search, usability, and conversions.
“Sky Storm Digital played a key role in transforming our organic performance. From restructuring our Shopify site to improving visibility and conversions, their SEO-led approach delivered real results. Our traffic, rankings, and revenue have grown consistently, and their team feels like a true long-term growth partner.”
- Search engine optimization (SEO)
- Product & category page optimization
- Create Content Topical Cluster
- Internal linking & site-architecture upgrades
- Performance-based Link building
