The client approached us with a website built in CorePHP. The site was hard to use, both for visitors and the client’s team. Sales were low, and the client asked for help with eCommerce SEO. After a full review, we saw that the problem was bigger. The website itself was holding the business back. We suggested a move to Shopify while continuing SEO work. Our focus was to rebuild the site, improve user experience, and keep search rankings stable.

• The old CorePHP site was:

  • Hard to manage for updates and product changes.

  • Slow and confusing for visitors.

  • Weak in structure, making SEO difficult.

  The client wanted more sales. We saw an opportunity to not only improve SEO but also rebuild the website for growth. Moving to Shopify meant better design, smoother navigation, and easier backend management.

Solutions

We took a two-step approach.

Step 1: Website Migration
We moved the site from CorePHP to Shopify. Every page was migrated with care, keeping URLs, meta data, and content in place. This reduced the risk of losing traffic and rankings. We built the new site with a clean design, fast load times, and clear product paths. Conversion Rate Optimization (CRO) items were planned into the design to help users move from browsing to buying.

Step 2: SEO and CRO Focus
We continued SEO work during and after the migration. This included keyword targeting, content optimization, and technical SEO updates. We also made changes to guide users better on the site, such as improved product filtering, stronger calls to action, and streamlined checkout.

Results

The client saw growth soon after launch.

• The new Shopify site was easier for visitors to use, leading to longer time spent on the site.

• Traffic stayed strong during migration, with minimal drop in rankings.

• Sales increased as more visitors completed purchases.

• The client’s team found site management simple and faster.