Property Rental SEO Results

  • +195%

Qualified Leads Increase

How a Property Listing Platform Boosted Visibility & Lead Flow with SEO

When a real-estate property-listing platform needed to expand reach, increase visibility, and generate more qualified leads from organic search, they partnered with Sky Storm Digital.
Through strategic SEO and targeted optimizations, the platform saw significant growth in traffic, search visibility and lead generation turning their site into a high-converting real-estate hub.

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About Property Rental SEO Results

The client is an online property-listing platform catering to real estate buyers, sellers and renters, offering detailed listings across residential and commercial real-estate categories.
Despite a rich inventory and competitive offerings, the platform struggled with low organic visibility. Many potential users searching for properties could not find the website, limiting lead generation and hampering growth.

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The challenge

Prior to engagement, the platform faced multiple issues:

  • Their site was not ranking for high-intent keywords like “buy apartment in [city]”, “rent house near me”, “commercial property [city]”, etc.
  • Weak internal linking and site architecture making it difficult for search engines to crawl and index property listings properly
  • Duplicate or thin listing pages, causing indexing inefficiencies
  • Poor on-page optimization of property pages with missing metadata, inconsistent schema, weak content
  • Low organic traffic and minimal lead submissions from search visitors

These problems prevented the platform from realizing its full potential, despite having a substantial database of properties.

Services Used:
STRENGTH IN NUMBERS

Business impact

After working with Sky Storm Digital and implementing the SEO strategy, the real-estate platform experienced significant improvements across visibility, rankings, and user engagement:

+275%

Organic traffic increased

+195%
Increase in qualified leads submitted through property inquiry forms
40%
Improvement in average session duration

Esteemed digital marketing solutions

The platform worked closely with a dedicated Sky Storm Digital account manager who guided the entire optimization process from site architecture overhaul to on-page optimizations and content enrichment.
Our team restructured internal linking, optimized metadata and schema for property listings, addressed crawl issues, and ensured better indexing and visibility across search engines.

“Sky Storm Digital transformed our property platform’s presence online. After the overhaul, we started getting consistent organic visitors and qualified leads. Their team’s expertise and transparent approach made all the difference. We’re now reaching users who genuinely need our listings. “
For this property platform, we put together a robust digital strategy that includes:
  • SEO tailored for real-estate listing pages
  • Technical SEO to ensure clean site architecture and crawlability
  • On-page optimization and schema markup for property listings
  • Content optimization for property descriptions and search intent
  • Internal linking and indexation management for large listing inventory

+210%

Increase in property page indexation rate

1000 +

Top-10 rankings for high-intent property search keywords

Bounce Rate

Lower bounce rate with improved user engagement on listing pages

Start driving SEO results with Sky Storm Digital

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