The YWI approached us to build an eCommerce platform for selling customized wedding invitations internationally. Our expert eCommerce developers developed an SEO-friendly website with advanced options in the Shopify Platform. Our challenge was to optimize the new website for search engines and produce new audiences for the website.

To optimize the new eCommerce website, we conducted competitor research and identified the keywords used by customers to find wedding invitations. We have created a keyword roadmap and included it on all internal pages so that users can find available products easily.
Each web page of YWI is optimized for search engines. We created social media channels with information about the company, hours, and reviews of our customers. YWI’s website is optimized to increase usability. The website is easy to navigate, the color scheme and design are pleasing, and the content is easily found.

We ensured that YWI’s website has a clean user interface that is easy to use. There are clear links across the site, products are clearly marked, and images are appealing. We make sure that website is fully optimized not only for search engines but also for users as well.

We registered the website with Google, Yahoo, Bing & other major search engines – to boost business traffic. We also published the website on major listing websites like Hotfrog and Tripadvisor – to increase site traffic and conversions. With Google Analytics, we analyzed daily website visitors for further improvements in conversion rates.