The Challenge

120 Life, a nationwide leader in manufacturing high-quality blood pressure products, poured a lot of work into redesigning a new website with a new platform (Custom PHP to Shopify), and the launch date was right around the corner. A Share of Voice (SOV) is the relative volume and weight of a brand in relation to the market it exists within. The SOV of a company’s website is an indicator of its effectiveness and has a direct impact on how well the site is doing in terms of quality, quantity, consistency, and traffic.

They wanted to make sure they maintain the share of voice that their website consistently provides and increase organic search traffic & revenue after the launch of their new website.


We developed a risk mitigation plan to keep revenue and organic search traffic the same, as well as to protect future levels. We developed an organic search growth strategy with agile tactics which allowed us to constantly roll out new tests while also measuring their impact throughout the whole release. This allowed the company to track and measure the performance of different marketing strategies with agility across mediums and platforms, helping companies ensure that ongoing traffic increases over time.

Our team is focused on only one thing – helping our clients find and execute their killer SEO strategy. We also have a good understanding of how to drive real traction and meet other important business goals that you might want to pursue once you’ve found success.

Working with us will allow our customers to think smarter & more strategically while they also become more self-sufficient and profitable. . We look forward to growing our relationship with you.


Increased Revenue

We helped them with a significantly increased revenue


Conversion Rate

Increased the eCommerce conversion rate significantly



100% Smooth migration from core PHP to Shopify

Our website is always adding more new traffic & better converting online sales. I’m glad to be working on such a successful project with this awesome team!

Michael Antelis
Michael Antelis

VP of Growth

Let’s Make Things Happen

Mary Hollick

Marketing Consultant Expert

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